With Facebook’s continued evolution, we’ve found it was harder and harder for clients to implement customizations to the Facebook pages: various resizings of the content area were the first shot across the bow, followed by the removal of the static FBML application, which meant users had to host their own content, which then got more difficult with the requirement of SSL certificates.
On top of that, while Facebook’s pretty cool, it’s important to integrate it with existing marketing campaigns, especially ones that build email lists. There are some people who just won’t click the like button, possibly out of privacy concerns. How can we use Facebook to build relationships with these users and enhance our conversations with existing fans?
Spotting an opportunity to help others as much as ourselves, we created the Lead Capture Toolkit: a dynamic, drag and drop Facebook page builder with a focus on lead capture. With this system, it’s now possible to create a compelling Facebook landing page in minutes that can help build both likes and lists.