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Multi-channel fundraising can lead to 3x revenues

by Jason Doucette on October 7, 2011 · 0 comments

Here’s a great infographic from Blackbaud, one of the leaders in nonprofit fundraising and communications software, who gathered some impressive stats from their user base.  Key insights: online donors are younger, have higher incomes, and give more initially and over time than offline donors.  The bad news? Online is only 10% of current donation revenue. The good news? Online giving increased 34.5% in 2010.  But the kicker? Combining online and offline marketing to the same donor base increased revenues threefold.  Read more here.

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