While in Montreal recently, I spotted a cool promotional idea in the washroom of the Eaton Centre (or maybe the mall next to the Eaton Centre; I can never tell where I am when buildings are connected): the soap dispensers were filled with product from a store in the mall. The store seems to be Fruits & Passion, and this was the cleverest thing I saw on my whole trip, but the sign next to the soap dispenser didn’t really give much help to tourists who wouldn’t be familiar with the brand. I mean “fruits and passion” could just as easily be the name of the soap instead of the store, and a map to the store would have been helpful. Still pretty cool though (and the soap smelled all pretty.)
I would have included a photo, but pictures with camera phones in washrooms are kind of discouraged, and it would have been doubly awkward what with not being too proficient in the local language and all…
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