Several gems from email marketing company ExactTarget, including the fact that not only are we generally obsessed with email (duh,) a shocking 93% of US online consumers are subscribed to at least one mailing list (and when you consider that 5% of US online consumers are somehow not using email at all, that’s pretty much everyone in the target demographic!)
While many of these email subscriptions are probably not corporate or marketing-related, I believe this is proof that opt-in newsletters with valuable content have gone from rare gems to something consumers have come to expect. Do you have a regular relationship-building email campaign with your customers and prospects? Check out the full report [PDF] for more tips on how to keep them engaged, both on email and via Facebook.
